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    <loc>https://www.christinawalther.com/about</loc>
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      <image:title>About - Hi I’m Christina!</image:title>
      <image:caption>I’m a designer based in Phoenix, Arizona, with a passion for creating thoughtful design that delivers joy. I have 10 years of professional experience creating digital and print design in marketing, agency, and freelance spaces. I’ve loved design for what seems like my whole life. I was an artistic child, and then I started customising MySpace profiles in middle school. I taught myself HTML and Photoshop to create profile layouts. This interest brought “Graphic Design” to the top of all my career test suggestions over the years. Well, turns out they were spot on! Outside of work, I love exploring creative spaces in my everyday life. Yoga, cuddling with my dog, going to live concerts, and playing video games are a big part of how I recharge. Let’s get in touch!</image:caption>
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      <image:title>About</image:title>
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  <url>
    <loc>https://www.christinawalther.com/passion-projects</loc>
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    <lastmod>2025-10-17</lastmod>
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      <image:title>Passion Projects</image:title>
      <image:caption>LightsArmy Arizona "Until The Light" Tee</image:caption>
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      <image:title>Passion Projects</image:title>
      <image:caption>LightsArmy Arizona "Until The Light" Tee</image:caption>
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      <image:title>Passion Projects</image:title>
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      <image:title>Passion Projects</image:title>
      <image:caption>Yoga Illustration</image:caption>
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      <image:title>Passion Projects</image:title>
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      <image:title>Passion Projects</image:title>
      <image:caption>FFXIV Fan Art</image:caption>
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      <image:title>Passion Projects</image:title>
      <image:caption>FFXIV Fan Art</image:caption>
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      <image:title>Passion Projects</image:title>
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      <image:title>Passion Projects</image:title>
      <image:caption>Sefl Portrait Animation</image:caption>
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      <image:title>Passion Projects</image:title>
      <image:caption>Lights Inspired Flash Tattoo Sheet</image:caption>
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      <image:title>Passion Projects</image:title>
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      <image:title>Passion Projects</image:title>
      <image:caption>Phoebe Bridgers Inspired Poster</image:caption>
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      <image:title>Passion Projects</image:title>
      <image:caption>LightsArmy Badge and Pin Design</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62bf38c575a59318e4a53265/a40813ee-d072-4366-9da6-ff568fbfd917/Toronto-Mockup.png</image:loc>
      <image:title>Passion Projects</image:title>
      <image:caption>Conceptual Tour Poster for LUN</image:caption>
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      <image:title>Passion Projects</image:title>
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      <image:title>Passion Projects</image:title>
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      <image:title>Passion Projects</image:title>
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      <image:title>Passion Projects</image:title>
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      <image:title>Passion Projects</image:title>
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      <image:title>Passion Projects</image:title>
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      <image:title>Passion Projects</image:title>
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      <image:title>Passion Projects</image:title>
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      <image:title>Passion Projects</image:title>
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      <image:title>Passion Projects</image:title>
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      <image:title>Passion Projects</image:title>
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      <image:title>Passion Projects</image:title>
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      <image:title>Passion Projects</image:title>
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      <image:title>Passion Projects</image:title>
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  <url>
    <loc>https://www.christinawalther.com/contact</loc>
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    <lastmod>2025-12-02</lastmod>
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  <url>
    <loc>https://www.christinawalther.com/clearvoice/platform</loc>
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    <lastmod>2025-12-04</lastmod>
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      <image:title>ClearVoice Platform - UI/UX Design in the ClearVoice Platform</image:title>
      <image:caption>The Problem After the previous product designer left the team, the ClearVoice platform lacked cohesive marketing integration and was in need of someone to spearhead bringing them together and optimize several existing and new UX flows. My Role I took initiative to work across teams, partnering closely with product and development. I created a system of prototypes to streamline the design process for new flows. I created UI/UX flows in Figma, handled handoffs to developers, and iterated based on feedback for implementation. The Outcome Delivered polished, user-friendly flows that integrated marketing design into the platform, improving usability and creating a scalable system for future updates.</image:caption>
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      <image:title>ClearVoice Platform</image:title>
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      <image:title>ClearVoice Platform</image:title>
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      <image:title>ClearVoice Platform</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62bf38c575a59318e4a53265/7582382f-1481-4809-b724-841c079a623f/Amendments.png</image:loc>
      <image:title>ClearVoice Platform</image:title>
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  <url>
    <loc>https://www.christinawalther.com/clearvoice/website</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62bf38c575a59318e4a53265/9e23429c-f217-4580-a68e-c6d6fd970d77/ClearVoice-Website-Preview.png</image:loc>
      <image:title>ClearVoice Website - Building and Scaling the ClearVoice Website</image:title>
      <image:caption>The Problem The ClearVoice website was outdated, difficult to scale, and didn’t effectively communicate our brand story or product value. We needed a full redesign that could both modernize our visual identity and improve usability. My Role We partnered with an external agency to rebuild the site from the ground up using WordPress and Elementor. I collaborated on everything from wireframes to final live pages, managing design handoffs, providing edits, and ensuring alignment across teams. I helped reimagine key sections, turning complex ideas into easy-to-understand graphics and expanding our page architecture for better storytelling. After launch, I helped establish scalable design systems that empowered our team to create new landing pages and campaigns independently. The Outcome Delivered a visually cohesive, fully scalable website that elevated our brand presence and improved performance—resulting in significantly increased traffic and engagement.</image:caption>
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      <image:title>ClearVoice Website</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62bf38c575a59318e4a53265/1789ba6e-d93b-4cb3-9db5-eac7d0dd79f0/WEB-3.png</image:loc>
      <image:title>ClearVoice Website</image:title>
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      <image:title>ClearVoice Website</image:title>
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  <url>
    <loc>https://www.christinawalther.com/clearvoice/social-media</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bf38c575a59318e4a53265/7209cda0-7c39-4e06-8ffd-bcdd7fdd3a3d/SM-PREVIEW.png</image:loc>
      <image:title>ClearVoice Social Media - Brightening ClearVoice’s Social Media Presence with Relevant Design</image:title>
      <image:caption>The Problem When I started at ClearVoice, the social media presence wasn’t being used to their advantage. It was mostly just fluff posts. The strategy needed to be readdressed. The posts did not aligning with our sales goals and brand voice. It needed to be knocked down entirely so that we could start over from a square one strategy. My Role I led multiple social media revamps to make our presence more engaging and relatable. I researched trends and our competitors to determine a new approach. Then, I conceptualized and designed a variety of content formats including stories, short animations, carousel posts, and infographics. I also helped shape the visual strategy to align our social voice with our overall brand identity and marketing goals. The Outcome Our refreshed social presence became more dynamic, approachable, and visually cohesive. Engagement rates and follower growth significantly improved, with audiences responding more positively to our storytelling and design-driven approach.</image:caption>
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      <image:title>ClearVoice Social Media</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62bf38c575a59318e4a53265/147a4681-0a95-49de-ba3d-3bddb61219c1/Social-Media-Post.png</image:loc>
      <image:title>ClearVoice Social Media</image:title>
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      <image:title>ClearVoice Social Media</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62bf38c575a59318e4a53265/3aef0ef2-eab8-44ab-9f20-d29bdf9dab22/SM-2.png</image:loc>
      <image:title>ClearVoice Social Media</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.christinawalther.com/clearvoice/marketing-collateral</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bf38c575a59318e4a53265/6cc5a284-8435-4ebe-b587-f93d386eedf2/SC-PREVIEW.png</image:loc>
      <image:title>ClearVoice Marketing Collateral - Streamlining Marketing Collateral with a Scalable, Design System</image:title>
      <image:caption>The Problem When I joined ClearVoice, the process for creating sales and marketing collateral was slow and inconsistent. Each new piece required starting from scratch, which limited our ability to scale and respond quickly to campaign or sales needs. My Role I created a full suite of customizable templates for sales one-pagers, pitch decks, ads, and eBooks, ensuring everything aligned with our evolving brand identity. I implemented a cohesive design system that allowed both designers and non-designers to easily update and adapt assets. I also continually refined these templates as our visual style and messaging evolved, keeping our materials fresh, modern, and aligned with trends. The Outcome The new system streamlined production and improved consistency across all materials. We increased content output by over 300% without adding additional design hours, allowing our marketing and sales teams to generate more leads, launch campaigns faster, and maintain a unified brand presence across every touchpoint. — View brand style guide here.</image:caption>
    </image:image>
    <image:image>
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      <image:title>ClearVoice Marketing Collateral</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bf38c575a59318e4a53265/9167249c-1f96-4f7b-bdee-f559eaea44e0/Full-Ad.png</image:loc>
      <image:title>ClearVoice Marketing Collateral</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bf38c575a59318e4a53265/effd504b-8327-4e49-bb8b-6ca9940cfe57/Style-Guide-Vertical.png</image:loc>
      <image:title>ClearVoice Marketing Collateral</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bf38c575a59318e4a53265/5419f9d6-1757-4d2e-9ca4-d9b0e77d3182/Sales-Collateral-1.png</image:loc>
      <image:title>ClearVoice Marketing Collateral</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.christinawalther.com/clearvoice/branding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bf38c575a59318e4a53265/b610c338-d1eb-4c21-8d3e-0750dd9848c3/Style-Guide-Preview.png</image:loc>
      <image:title>ClearVoice Branding - Evolving the Brand to Match Growth and Strategy</image:title>
      <image:caption>Problem: As ClearVoice grew and shifted its market focus, the brand no longer reflected its direction or target audience. The visual identity and messaging were not aligned with our evolving strategy, especially as we pivoted toward serving enterprise clients in the finance vertical. My Role: I led multiple rebrands from concept to execution. I conducted in-depth research into industry trends, competitor positioning, and audience engagement data. Using design psychology, I made intentional design choices that built emotional connection and trust. I created new brand guidelines, updated existing collateral, and ensured that every asset, from pitch decks to digital campaigns, reflected our refreshed identity. Outcome: The rebrand positioned ClearVoice as a strategic and polished partner for financial enterprise brands. The updated visual system and consistent brand application elevated our professional perception, strengthened credibility, and created a unified brand experience across all touchpoints. — View brand guidelines here.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bf38c575a59318e4a53265/b7fe4598-3b68-4389-982c-c49ba40d560a/brand-guide-hq.png</image:loc>
      <image:title>ClearVoice Branding</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.christinawalther.com/my-portfolio</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-12-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62bf38c575a59318e4a53265/3364757f-e9e1-408c-aee9-902bf6ae1bcc/Clearvoice-Homepage.png</image:loc>
      <image:title>Public Portfolio</image:title>
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    <image:image>
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      <image:title>Public Portfolio</image:title>
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      <image:title>Public Portfolio</image:title>
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      <image:title>Public Portfolio</image:title>
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